I’m currently representing an elderly woman who was injured in an accident. When I met with her recently to discuss her case, she brought her nine-year-old grandson with her. After we were finished talking about her case, I asked her grandson what he wants to be when he grows up. He hesitated for a moment, and then his grandmother said, “Go ahead and tell him. He wants to be a YouTuber.”
In 2002, I joined a mastermind group that was organized and led by a well-known business and marketing expert. The group consisted of 20 business owners — three attorneys, a cosmetic dentist, two internet marketers, a painting contractor, and several other individuals. We met three times a year in Phoenix for two days each time.
Last week, I wrote about the progressive agreements technique that is used to win people over to your way of thinking. I first learned how to use this technique for the purpose of selling a product or service, but the technique is not limited to selling. Without realizing it, most of us routinely use this technique in our everyday lives to influence others.