Do you remember what you received for your 18th birthday? It’s been 43 years since I turned 18 (1975), but I still remember what I received from my parents. It was a 21-inch, gray metal Craftsman toolbox. Prior to my birthday, my mom had asked me what I wanted, and I wrote down the type of toolbox that could be purchased from Sears.
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
I’ve written before about how I was involved in music during my high school and college years. When I was a senior in high school, I formed a barbershop quartet with three of my friends. I did the same thing in college. While my high school quartet had a limited number of performances, my college quartet performed at several community functions and events.
I had planned on refraining from writing anything about Donald Trump or Hillary Clinton because I felt that there was really nothing I could add to what’s already available on hundreds of websites. But I ran across an article last week that revealed some information that I haven’t seen anywhere else, and I figured you probably haven’t seen it either.
I’ve written before about Shark Tank, the television series that premiered on ABC in August, 2009. The show which is currently in its 7th season, features business owners who make presentations to five potential investors. The investors are referred to as “sharks.” Each of the sharks is an experienced entrepreneur who became wealthy by successfully starting and growing multiple businesses.