In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
I’ve written before about how I was involved in music during my high school and college years. When I was a senior in high school, I formed a barbershop quartet with three of my friends. I did the same thing in college. While my high school quartet had a limited number of performances, my college quartet performed at several community functions and events.
I had planned on refraining from writing anything about Donald Trump or Hillary Clinton because I felt that there was really nothing I could add to what’s already available on hundreds of websites. But I ran across an article last week that revealed some information that I haven’t seen anywhere else, and I figured you probably haven’t seen it either.
I’ve written before about Shark Tank, the television series that premiered on ABC in August, 2009. The show which is currently in its 7th season, features business owners who make presentations to five potential investors. The investors are referred to as “sharks.” Each of the sharks is an experienced entrepreneur who became wealthy by successfully starting and growing multiple businesses.
During the first three years of my law practice (1983 to 1986), I rented an office from some other attorneys. In addition to the use of an office, I was allowed to use the other attorneys’ receptionist to answer a separate telephone line that I had set up in the reception area. My agreement also included an arrangement in which I was able to use one of the secretaries to prepare legal documents. She kept track of the time she spent doing my work, and I paid an agreed-upon hourly rate to the attorneys for her services.
On a Friday evening in June 1977, while I was in the family room of my parents’ home, the evening news came on the television. The news opened with a teaser announcement about a movie that had recently been released that was surprising all of the critics and was wildly popular among viewers. Of course, if we wanted to know what that movie was, we had to sit through 20 minutes of the news before the newscaster would tell us about the movie.