I wasn’t planning on writing about my surgery. My medical problems were not something that I wanted to share with everyone. My plan was to get through my surgery and to be out of the hospital within a few days, which wouldn’t interfere with me continuing to write my weekly Adoration Letter. It turned out that my plan didn’t materialize. Why? Because God had a different plan in mind for me.
Last week, for the first time in more than 10 years, I failed to publish my weekly Adoration Letter. To be precise, after publishing 568 consecutive weekly letters over a period of 10 years and 11 months, I missed one. Yes, I have a “reason,” which is another word for “excuse,” for not writing the letter, but I’m not willing to let myself off the hook.
Do you remember what you received for your 18th birthday? It’s been 43 years since I turned 18 (1975), but I still remember what I received from my parents. It was a 21-inch, gray metal Craftsman toolbox. Prior to my birthday, my mom had asked me what I wanted, and I wrote down the type of toolbox that could be purchased from Sears.
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
I’ve written before about how I was involved in music during my high school and college years. When I was a senior in high school, I formed a barbershop quartet with three of my friends. I did the same thing in college. While my high school quartet had a limited number of performances, my college quartet performed at several community functions and events.