For several years, there has been a list that has been passed around the internet with the title, “Advice from An Old Farmer.” The list contains lessons of life that apply to everyone. I did some research to see if I could find out who the original author was, but I was unable to identify who it was.
Last week, I wrote about how the United States Constitution guarantees American citizens the right to due process of law, which includes the right to cross-examine witnesses who testify against them. I thought it would be worthwhile to show you how an effective cross-examination is conducted by an attorney.
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
In 1976, during the spring semester of my freshman year in college, I got in my car and drove to the local Western Union office. When I walked in, I told the clerk at the counter that I wanted to send a telegram. At that time, a telegram was a written message that was sent by telegraph from one Western Union office to a Western Union office in a different city. The second Western Union office would then make arrangements to hand-deliver the message to the intended recipient.
Last week, I wrote about a conversation I had with a contractor to whom I referred as “Ray.” I told you how Ray tried to convince me that in addition to needing new shingles and gutters, I also needed to replace the fascia and soffit on my house. One thing that I didn’t tell you was that he also tried to convince me that I needed my sidewalk, concrete patio, and landscaping blocks spray-cleaned and sealed. He bragged about how he had the best equipment on the market for cleaning and sealing concrete.