In last week’s article, The War Against Real Men, I wrote about the marketing video that was recently released by Gillette, which implied that all men are, by nature, mean, evil, and predatory. During the video, the announcer lectured the public about toxic masculinity and the need to eradicate it.
I’ve written before about a confrontation I was involved in when I was in high school. It happened during the second semester of my senior year. At that time, my class schedule was arranged in such a way that every afternoon I passed one of my cousins in the hallway at the same time. I was two years older than my cousin.
For the past several years, Georgette and I have done what a lot of families do during the Christmas season — mail a Christmas newsletter and a picture of our family to our relatives and friends. When we started mailing the newsletter, it was less than a page long, but over the years, as our family grew with marriages and grandchildren, the newsletter eventually expanded to four pages of text (two pages, front and back).
The copy of the article shown above appeared in the Peoria Journal Star on July 2, 1987. The article explains how I was able to get a criminal case against a pro-life activist dismissed, because of the failure of the prosecution to disclose a witness. My client, Gerald (Jerry) Smith, was a well-known local pro-life activist who was frequently arrested for trespassing on the property where the local abortion clinic was located. In the case that was referenced in the article, Jerry was charged with Criminal Trespass to Property, a Class A misdemeanor that was punishable by up to a year in jail, and up to a $1,000 fine.
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.