In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
You may have heard of Ben Shapiro. He’s an American conservative political commentator, lawyer, and author. Shapiro has a podcast that I sometimes listen to. A podcast is a digital audio recording that can be listened to after it has been downloaded from the internet onto a computer, iPad, iPhone, or other digital device.
In January of this year, I celebrated the 35th anniversary of opening my law practice. I started my law practice in 1983, when I was 25 years old. I was able to find an office and generate business by following the advice that was given in the book, How To Open Up Your Own Law Practice Without Missing A Meal.
In 1976, during the spring semester of my freshman year in college, I got in my car and drove to the local Western Union office. When I walked in, I told the clerk at the counter that I wanted to send a telegram. At that time, a telegram was a written message that was sent by telegraph from one Western Union office to a Western Union office in a different city. The second Western Union office would then make arrangements to hand-deliver the message to the intended recipient.
Last week, I wrote about the importance of practicing healthy paranoia. The definition of “paranoia” is “a tendency on the part of an individual or group toward excessive or irrational suspiciousness and distrustfulness of others.” My definition of “healthy paranoia” is “the intentional practice on the part of a person to be reasonably and rationally suspicious and distrustful of people who the person is not intimately familiar with, so the person can guard against unanticipated surprises and dangers.”