About 10 years ago, I attended a four-day marketing conference in Chicago. One of the speakers was a young woman who was in her early 30s and was a well-known expert in email marketing. In one of her presentations, she talked about how she hires other people to do what she considers non-essential tasks — grocery shopping, meal preparation, and house cleaning — so she can spend her time on higher value activities.
I see him at least once a week walking on the side of the road. He’s an elderly man who appears to be in his 80s. I don’t know his name. For now, I’ll call him Wilbur. I’ve never met Wilbur, but last week when I saw him walking, I had the urge to pull over, introduce myself, and ask him a few questions. But I didn’t follow through on my urge. As usual, I passed by him and continued driving.
Her name is Melissa Viviane Jefferson. Have you ever heard of her? Me neither. The first time I was aware that she existed was last week when I saw a headline on a news website that said she had made an announcement that she was quitting Twitter. Apparently, several people on Twitter had posted cruel comments and memes about her size and weight.
Last September, Weight Watchers announced that it was changing its name from Weight Watchers to WW. The announcement stated that the new name was a reflection of the company’s current focus on overall health and wellness. The CEO of Weight Watchers, Mindy Grossman, said that the company remained “committed to always being the best weight management program on the planet,” but she emphasized that they were committed to focusing more on healthier eating, exercising, and meditation.
In 1996, my wife, Georgette, started experiencing severe headaches. At the time, she was pregnant. She went to her doctor and after an examination was told there was a growth behind her left eardrum. Her doctor referred her to Dr. Peter Smith, a specialist in St. Louis, and told her that she needed to see him as soon as possible.
Have you ever heard of Jean Nidetch? You may not recognize the name, but you would immediately recognize the name of the business she started in the 1960s and built into a global organization. I recently read that Jean had died. The legacy that she left was the business she started and grew into a worldwide organization — Weight Watchers International.