In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
Last month, I scheduled a time to donate blood at the Red Cross. In order to save time, prior to showing up for my appointment, I logged onto the Red Cross website and answered all the preliminary questions that I’m required to answer before I can donate blood. The questions were designed to allow the Red Cross to determine any blood safety risks that may be present.
Last week, I wrote about the importance of practicing healthy paranoia. The definition of “paranoia” is “a tendency on the part of an individual or group toward excessive or irrational suspiciousness and distrustfulness of others.” My definition of “healthy paranoia” is “the intentional practice on the part of a person to be reasonably and rationally suspicious and distrustful of people who the person is not intimately familiar with, so the person can guard against unanticipated surprises and dangers.”
A local lawyer who I know — I’ll call him Rick — was recently sentenced by a federal court judge to 60 days in prison for taking money that belonged to one of his elderly clients. The Lawyer is in his mid-sixties. I want to share with you a letter that I sent to him after the judge handed down the sentence. I think you will agree that the advice that I shared with him would be of benefit to anyone. The sending of the letter was what I considered to be a spiritual work of mercy. Here’s what I wrote in the letter: