Do you remember what you received for your 18th birthday? It’s been 43 years since I turned 18 (1975), but I still remember what I received from my parents. It was a 21-inch, gray metal Craftsman toolbox. Prior to my birthday, my mom had asked me what I wanted, and I wrote down the type of toolbox that could be purchased from Sears.
I want you to imagine that there is a cave that is located in a public park that’s about 30 minutes from where you live. The park consists of 320 acres, half of which is comprised of trees, valleys, and heavy brush. Hidden away in the trees and brush is an underground cave that only one person knows about.
Last week, I wrote about how the United States Constitution guarantees American citizens the right to due process of law, which includes the right to cross-examine witnesses who testify against them. I thought it would be worthwhile to show you how an effective cross-examination is conducted by an attorney.
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
In January of this year, I celebrated the 35th anniversary of opening my law practice. I started my law practice in 1983, when I was 25 years old. I was able to find an office and generate business by following the advice that was given in the book, How To Open Up Your Own Law Practice Without Missing A Meal.
You may have heard of Rick Warren, the author of the book, The Purpose Driven Life, which has sold more than 30 million copies worldwide. Warren is the Evangelical Christian pastor of Saddleback Church, which is located in Lake Forest, California. Saddleback Church has more than 20,000 members and is the eighth largest church in the United States.