In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
On Monday, August 20, 2018, a Catholic priest was physically attacked while he was praying in the sacristy of St Michaels Byzantine Catholic Church in Merrillville, Indiana. According to the Merrillville police chief, Joseph Petruch, the attacker grabbed Fr. Basil John Hutsko by the neck and “threw him down on the floor and immediately started slamming his head against the floor, both sides, front and back.”
You may have heard of Ben Shapiro. He’s an American conservative political commentator, lawyer, and author. Shapiro has a podcast that I sometimes listen to. A podcast is a digital audio recording that can be listened to after it has been downloaded from the internet onto a computer, iPad, iPhone, or other digital device.
You may have heard of Rick Warren, the author of the book, The Purpose Driven Life, which has sold more than 30 million copies worldwide. Warren is the Evangelical Christian pastor of Saddleback Church, which is located in Lake Forest, California. Saddleback Church has more than 20,000 members and is the eighth largest church in the United States.