In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
Last year was the 80th anniversary of the publication of the book, Think and Grow Rich, by Napoleon Hill. The book, which was originally published in 1937, has never gone out of print. In other words, at any time during the past 80 years, a person could walk into a bookstore or, in recent years, go on the internet and purchase the book. Very few books have ever succeeded in remaining in print for 80 years.
One of the ten principal virtues of the Blessed Virgin Mary was “continual mental prayer.” During her life, the Blessed Mother was constantly in tune with God’s will. Every morning she woke up thinking about God, she thought about Him continually throughout the day, and she went to bed thinking about Him. She was “the new Eve,” who possessed the same preternatural gifts that Adam and Eve possessed before they sinned.
You may have heard of Gary Vaynerchuk. He was born in the Soviet Union in 1975, and his parents immigrated to the United States in 1978. Gary’s nine-member family started out in a studio apartment in New York and later moved to New Jersey. After arriving in New Jersey, Vaynerchuk’s father, Sasha, purchased a local liquor store.
You may have heard of Charlie Gard, the 10-month-old baby who was born with severe brain damage and an inability to move or breathe on his own. He has been on life support at Great Ormond Street Hospital in London since he was born. Earlier this year, Charlie’s doctors concluded that he was terminally ill and that nothing more could be done for him.
The number one Catholic in the world, Pope John Paul II, called her “an icon of the Good Samaritan.” The number one atheist in the United States, Christopher Hitchens, called her “a religious fundamentalist, a political operative, [and] a primitive sermonizer.” Planned Parenthood called her a “very successful old and withered person, who doesn’t look in the least like a woman.”
I recently heard about a conversation that took place between some members of my extended family. The question they were apparently attempting to answer was, Why does Harry take the time to write a religious article every week? They came to the conclusion that I probably have some deep-seated guilt about my past that compels me to write. Writing a weekly article is apparently the only way I can atone for my guilt.
According to Dorothea Brande, author of the book, Wake Up and Live, the most important success secret she has ever discovered is to “[A]ct as if it were impossible to fail, and it shall be.” From a business perspective, I can tell you that in my 31 years of practicing law and working with numerous business owners, Brande’s “secret” really is one of the true principles of success in the business world.