Her name is Melissa Viviane Jefferson. Have you ever heard of her? Me neither. The first time I was aware that she existed was last week when I saw a headline on a news website that said she had made an announcement that she was quitting Twitter. Apparently, several people on Twitter had posted cruel comments and memes about her size and weight.
If you pay any attention to the news, you’re probably sick and tired of hearing the phrase, “fake news.” It seems as though every time you turn around, someone is accusing someone else of reporting fake news. Wikipedia.com defines “fake news” as “false news stories, often of a sensational nature, created to be widely shared or distributed for the purpose of generating revenue, or promoting or discrediting a public figure, political movement, company, etc.”
During the 1980s, I purchased several sets of cassette tapes of talks that had been given by the late Archbishop Fulton J. Sheen. At the time, I had a small battery-operated cassette tape player that I used to listen to tapes while I was shaving and getting ready for work, while I was driving, and while I was getting ready for bed.
Last Wednesday (January 9), Jeff Bezos, the founder of Amazon.com, announced on Twitter that he and his wife of 25 years were getting a divorce. It turns out that two days before the announcement, a reporter from the National Enquirer notified him that the Enquirer was going to publish a story about an affair he was having with another married woman. The reporter wanted to know if Bezos had any comments for the story. A lawyer who represents Bezos apparently told the Enquirer that it was “widely known” that Bezos and his wife had been “long separated.”
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.