In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
I recently joined my wife and some of our children at a local theater to see the movie, The Greatest Showman. The movie is a musical about the life of P.T. Barnum. It begins when Barnum is a boy. He is the son of a poor tailor who does work for a wealthy man. The man looks down on Barnum and his father, because of their lower-class status.
I have a client — I’ll call him John — who was recently injured when his pickup truck crashed into a car that pulled out in front of him on Knoxville Avenue in Peoria. The collision occurred on a weekday at about 4:45 p.m., near the intersection of Knoxville and McClure. John is a construction worker and was on his way home from work at the time of the collision.
Last week, after a mentally deranged gunman killed 26 people in a church in Texas, Paul Ryan, the Catholic Speaker of the U.S. House of Representatives, sent out a tweet that said, “Reports out of Texas are devastating. The people of Sutherland Springs need our prayers right now.” Several other individuals sent tweets that also said that their thoughts and prayers were with the families of the victims.
If you pay any attention to the national news, you know about the mass murder of 59 people last month by a lone gunman in Las Vegas. You also know about the terrorist in New York who killed eight people by driving a rented truck into a crowded bike path. In addition to the killings, within the past month, there has been a wave of news stories about several well-known Hollywood male executives and celebrities who have been accused of routinely abusing women and getting away with it.
If you pay attention to the news, you know about the wildfires in California. I’m writing this article on Friday, October 13, 2017. There are currently several fires that are burning out of control in California. Firefighters have not been able to contain any of the fires. So far, more than 5,700 buildings have been destroyed and 34 people have died as a result of the fires.