Cocooning and Bunkering

September 8, 2018

Bunkering – The New American Lifestyle

I first heard the term “cocooning” in 1981, during my first year of law school. The term came from Faith Popcorn, a marketing consultant in New York. Popcorn later described “cocooning” in her book, The Popcorn Report, which was originally published in 1991:

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