There’s a well-known Internet marketing expert with whom I have consulted on a few occasions. His name is Rich Schefren. I first learned about Rich when I read the Internet Business Manifesto, a report that he wrote and released in 2006. Rich is one of two experts in the marketing world who have had the most influence over me. The other marketing expert is Dan Kennedy.
Do you know the first words of Jesus Christ that were recorded in the Bible? His mother asked Him why He had not told her where He had been for three days, and the twelve-year-old Son of God responded, “How is it that you sought Me? Did you not know that I must be about My Father’s business?” (Luke 2:49)
As you know, two of the Ten Commandments deal with covetousness: “Thou shall not covet thy neighbor’s wife,” and “Thou shall not covet thy neighbor’s goods.” Covetousness is defined as an inordinately strong desire for possessing someone or something. In his book Victory Over Vice, Archbishop Fulton J. Sheen said:
The year was 1969. I was 12 years old, and the boy who delivered the local newspaper to my parents’ home told me that he was going to quit delivering papers. His name was Richie. I asked Richie what I needed to do to take over the job, and he gave me the name and telephone number of his supervisor at the Peoria Journal Star. After talking to my mom about applying for the job, I called the supervisor and set up a time for me and my mom to meet with him.
Over the past year I’ve gotten to know a young man who works at a local restaurant. (For the purposes of this discussion, I’m going to call him Rusty.) I see Rusty at least once a week when I pick up something to eat at the restaurant. Rusty is a devout Christian. He’s 36 years old, married, and has three children. He works hard, is honest, has a good attitude, and appears to get along well with everyone he comes into contact with.
In the mid-1980s, I taught a Business Law class at Illinois Central College (ICC). One of the areas of law that was covered in the class was contract law. I taught my students that there are four conditions that are necessary in order for a contract (or agreement) to be legally valid and binding. The four conditions are: