I’ve written before about a confrontation I was involved in when I was in high school. It happened during the second semester of my senior year. At that time, my class schedule was arranged in such a way that every afternoon I passed one of my cousins in the hallway at the same time. I was two years older than my cousin.
For the past several years, Georgette and I have done what a lot of families do during the Christmas season — mail a Christmas newsletter and a picture of our family to our relatives and friends. When we started mailing the newsletter, it was less than a page long, but over the years, as our family grew with marriages and grandchildren, the newsletter eventually expanded to four pages of text (two pages, front and back).
In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
You may have heard of Ben Shapiro. He’s an American conservative political commentator, lawyer, and author. Shapiro has a podcast that I sometimes listen to. A podcast is a digital audio recording that can be listened to after it has been downloaded from the internet onto a computer, iPad, iPhone, or other digital device.