There’s a well-known Internet marketing expert with whom I have consulted on a few occasions. His name is Rich Schefren. I first learned about Rich when I read the Internet Business Manifesto, a report that he wrote and released in 2006. Rich is one of two experts in the marketing world who have had the most influence over me. The other marketing expert is Dan Kennedy.
On the second Sunday of Lent, the Gospel reading for the Mass (Luke 9:28-36) described how Jesus took three of His disciples – Peter, John, and James – up on a mountain to pray. While Jesus was praying, His disciples fell asleep. When they woke up, Peter and his companions saw Jesus, Moses, and Elijah standing together. Their bodies were radiant from being in a glorified state.
The Modern Catholic Dictionary’s definition of Lent includes the following: “Originally the period of fasting in preparation for Easter did not, as a rule, exceed two or three days. But by the time of the Council of Nicaea (AD 325) forty days were already customary. And ever since, this length of time has been associated with Christ’s forty-day fast in the desert before beginning his public life.”
Do you know the first words of Jesus Christ that were recorded in the Bible? His mother asked Him why He had not told her where He had been for three days, and the twelve-year-old Son of God responded, “How is it that you sought Me? Did you not know that I must be about My Father’s business?” (Luke 2:49)
As you know, two of the Ten Commandments deal with covetousness: “Thou shall not covet thy neighbor’s wife,” and “Thou shall not covet thy neighbor’s goods.” Covetousness is defined as an inordinately strong desire for possessing someone or something. In his book Victory Over Vice, Archbishop Fulton J. Sheen said:
If pride is the mother of all sins, anger is the father. While all sins are born from pride, those same sins are often supported by anger. Pride nurtures sin, and anger defends it.
We were all born with a strong tendency toward pride, the mother of all sins. Because of our fallen human nature, we were also born with a tendency toward each of the other root passions of lust, anger, avarice, envy, gluttony, and sloth; furthermore, as a result of the individual unique traits that each of us were born with, combined with the environment we grew up in and our life experiences, we each entered adolescence, and later adulthood, with a predominant tendency toward one of the other six root passions.
In her book The Way of Perfection, St. Teresa of Avila wrote, “…but it remains for us to become detached from our own selves and it is a hard thing to withdraw from ourselves and oppose ourselves, because we are very close to ourselves and love ourselves very dearly…It is here that true humility can enter.”