In the marketing world, the phrase “passion brand” refers to a product that has a passionate following among its customers. In addition to being loyal to the product, the customers also personally identify with it. If necessary, they will expend the time and energy to defend the product when someone criticizes it. The ownership of the product becomes a statement in and of itself — a statement that the customer has achieved a special status because of their affiliation with the product.
Last month, I scheduled a time to donate blood at the Red Cross. In order to save time, prior to showing up for my appointment, I logged onto the Red Cross website and answered all the preliminary questions that I’m required to answer before I can donate blood. The questions were designed to allow the Red Cross to determine any blood safety risks that may be present.
Regardless of what you think of President Trump, there’s one thing that he did this year that you probably agree with. It has to do with Christmas. During his campaign for president, Trump promised that he would bring back the word “Christmas” to the Christmas season. He complained about how he no longer sees the word anywhere in the stores during the Christmas season. He said that he was tired of seeing “Happy Holidays” and “Seasons Greetings” instead of “Merry Christmas.”
Last week, after a mentally deranged gunman killed 26 people in a church in Texas, Paul Ryan, the Catholic Speaker of the U.S. House of Representatives, sent out a tweet that said, “Reports out of Texas are devastating. The people of Sutherland Springs need our prayers right now.” Several other individuals sent tweets that also said that their thoughts and prayers were with the families of the victims.
If you pay attention to the news, you know about the wildfires in California. I’m writing this article on Friday, October 13, 2017. There are currently several fires that are burning out of control in California. Firefighters have not been able to contain any of the fires. So far, more than 5,700 buildings have been destroyed and 34 people have died as a result of the fires.
You may have heard of Charlie Gard, the 10-month-old baby who was born with severe brain damage and an inability to move or breathe on his own. He has been on life support at Great Ormond Street Hospital in London since he was born. Earlier this year, Charlie’s doctors concluded that he was terminally ill and that nothing more could be done for him.