Last week, I received an email from Google that included the following notification concerning one of my law firm websites: “You just got a 1-star review.” Underneath the notification was a place for me to click to read the review. I immediately clicked on the link and found the review. The only thing on the review page was a company logo with one star that was an orange color.
Did you know that 100 years ago, very few people were concerned about body odor or bad breath? Back then, people weren’t focused on covering up the odors that were produced by their bodies. Their primary aim was to just get through the day. Simple things, like taking a bath, were difficult and time-consuming.
I had planned on refraining from writing anything about Donald Trump or Hillary Clinton because I felt that there was really nothing I could add to what’s already available on hundreds of websites. But I ran across an article last week that revealed some information that I haven’t seen anywhere else, and I figured you probably haven’t seen it either.
Last week, I wrote about the progressive agreements technique that is used to win people over to your way of thinking. I first learned how to use this technique for the purpose of selling a product or service, but the technique is not limited to selling. Without realizing it, most of us routinely use this technique in our everyday lives to influence others.