Coca Cola – The Pause That Refreshes

January 17, 2015

The Vanishing Pause

Coca-Cola-PauseIf you read my article last week, you know about the May 2013 Internet Trends Report that revealed that the typical smartphone user checks his or her phone 150 times a day. I finished writing the article on a Saturday, and the following Monday I met with “Tim,” a 27-year-old man who was in need of legal assistance. During the first five minutes of our meeting, Tim received four text messages on his iPhone. Since he was holding his phone in his hand, he immediately read the messages. On two occasions, he stopped talking to me so he could respond to the messages.

Contact