Selling by Tapping into Emotions – Perpetual Adoration

May 26, 2018

A Powerful Mind Control Technique

Last week, I wrote about a conversation I had with a contractor to whom I referred as “Ray.” I told you how Ray tried to convince me that in addition to needing new shingles and gutters, I also needed to replace the fascia and soffit on my house. One thing that I didn’t tell you was that he also tried to convince me that I needed my sidewalk, concrete patio, and landscaping blocks spray-cleaned and sealed. He bragged about how he had the best equipment on the market for cleaning and sealing concrete.

May 19, 2018

A Roofing Contractor Tries To Mess With My Emotions

Last fall, I submitted a claim to my homeowner’s insurance for the replacement of the roof of my house. The shingles on the roof had been damaged by a hail storm that had occurred earlier in the year. A few days after I submitted the claim, an insurance adjuster came to my house and verified that the shingles had been damaged. A week later, he provided me with an estimate of the cost to replace the shingles. I told him that I wanted to get estimates from some contractors before I decided what to do. I then contacted a few roofing companies and asked them to provide me with estimates.