Did you know that Halloween is the biggest adult holiday of the year? For kids, it’s the second biggest holiday. This year, the National Retail Federation estimates that Americans will spend more than 8.8 billion dollars* on Halloween related activities and merchandise, with $3.2 billion spent on costumes, $2.7 on decorations, $2.6 billion on candy, and $390 million on greeting cards.
Over the years, I’ve periodically been accused by various family members, friends, employees, colleagues, and individuals who read my weekly articles that I am sometimes too blunt and harsh. I admit that this type of behavior is purposeful and intentional. One of the reasons that I behave in this way is because I initially learned it from the three men who had the most influence on me while I was growing up: my dad, Carl Williams, my grandfather, Tom Williams, and my uncle, Bill Williams.
I fired another client last week. The reason I used the word “another” is because I’ve fired more clients this year than I fired in the previous three years. At my age (62), I no longer have the patience to put up with the whining and abuse that I receive from some of my clients. I can put up with a lot, but there’s a point when a switch in my head goes off and my attitude toward a client shifts to such an extent that I put an end to our relationship.
I recently had a conversation with a young lady — I’ll call her Addison — who is the same age as my youngest daughter Teresa — 23 years old. I don’t know Addison very well, but I’ve known her parents for more than 20 years. Addison was raised as a Catholic and attended a Catholic grade school, Catholic high school, and a private, secular college.
In August 1971, I started my freshman year at Limestone High School in Bartonville, Illinois. In May of that year, one of my cousins on the Williams side of the family — I’ll call him Jason — had graduated from Limestone. Jason was an average student, but there was one thing that he accomplished during his high school years that his mom was extremely proud of. During his senior year, his classmates took a vote and named him “the toughest guy in the school.”
During the early 1980s, I read an article about a woman from the Soviet Union who had visited Washington, D.C. The woman was the wife of a top official in the Communist Government of the Soviet Union. While she was in Washington, D.C., the woman and some of her female friends from the Soviet Union were given a tour of several buildings and monuments. When they toured the Capitol Building, she said, “Ours is better.” When she saw the Washington Monument, she said, “Ours is better.” She made the same comment when she saw the Lincoln Memorial, the National Cathedral, and several other landmarks in Washington, D.C.
About 15 years ago, I hired a woman — I’ll call her “Jill” — whose primary job was to assist me with marketing my law firm. One of her duties was to talk on the phone with new potential clients, discuss their situation with them, and if appropriate, schedule an appointment for me to meet with them. Jill was blessed with several gifts. She was outgoing, energetic, enthusiastic, a great conversationalist, and was good at building relationships. She had previously worked as a sales representative and was also a Mary Kay Cosmetics representative who was accustomed to selling to other women.